The exhibition stand as an international melting pot for new ideas

The International Dental Show is a firm fixture in MK-dent's show calendar: this is the tenth time the dental company has had its own stand at the leading global trade fair of the dental industry. Visitors found the exhibition area of MK-dent in Hall 4.1, A080 B089

"Our innovations often have their origins in the needs of our customers. For us, the MK-dent stand is not only an excellent way to showcase our brand and demonstrate our products, but also a very interesting place for face-to-face discussions with our customers and visitors, who travel to IDS from more than 100 countries.", said Florian Kleene, Vice President Strategy & Operations of MK-dent GmbH.

MK-dent presents itself with a new Corporate Design

In future, gold will be used as the principal color, modernizing the Corporate Design for both internal and external use. The new Corporate Design is intended to emphasize MK-dent's claim to premium status around the world even more clearly than before. The gold-colored logo and the new principal color stand for modernity, elegance and high-tech. In the coming months the new Corporate Design will be phased in for all communication media - including all 3D media and digital/AV media.

About IDS

The IDS is the world's most important trade fair for dentistry and dental technology. Forward-looking innovations, countless new products, exciting live demonstrations and practical hands-on - the unique show for the entire dental industry presents the most important concepts and technologies for the practices and laboratories of today and tomorrow. It is organized by the GFDI, the business enterprise of the Association of the German Dental Industry e.V. (VDDI), and realised by Koelnmesse GmbH.